Advertising Disclosure
Last updated: March 2026
How We Are Funded
UK Casino Guide is a free-to-use informational website. We generate revenue through advertising relationships with licensed gambling operators. When you click on certain links on our website and subsequently register or make a deposit with a third-party operator, we may receive a commission or referral fee. This is how we fund the operation of this website and continue to provide free content to our visitors.
How Advertising Affects Our Content
While our commercial relationships may influence which operators are featured on our website and the order in which they appear, they do not affect the factual accuracy of the information we provide. We strive to present honest, balanced and up-to-date information about the operators we feature. Our editorial content is produced independently of our advertising partnerships, and we do not allow commercial considerations to compromise the integrity of our information.
Affiliate Links
Some of the links on this website are affiliate links. This means that if you click on a link and take a qualifying action (such as registering an account), we may earn a commission at no additional cost to you. The presence of affiliate links does not influence our assessment of any operator, and we only feature operators that hold a valid licence from the UK Gambling Commission or another reputable regulatory authority.
Operator Listings
The operators listed on our website are selected based on a combination of factors including licensing status, reputation, game selection, user experience and our commercial relationships. The order in which operators appear may be influenced by our advertising agreements. We endeavour to clearly distinguish between editorial content and advertising material wherever possible.
No Guarantee of Accuracy
While we make every effort to ensure that the information on our website is accurate and up to date, we cannot guarantee that all details — including bonus offers, terms and conditions, game availability and licensing status — are current at the time of reading. We recommend that you always verify information directly with the operator before making any decisions. Bonus offers and promotions are subject to change and may be subject to specific terms and conditions set by the operator.
Responsible Advertising
We are committed to advertising responsibly and in compliance with UK advertising standards. We do not target our content at individuals under the age of 18, and we do not present gambling as a solution to financial problems or as an alternative to employment. All promotional content on our website is intended for adults aged 18 and over who are located in jurisdictions where online gambling is legal and regulated.
Questions
If you have any questions about our advertising practices or this disclosure, please contact us through the information provided on our website.